The focus of the workshop will be how to build a comprehensive hospital or institutionally based Perinatal Education program.
I will use data from the Listening to Mothers surveys 1, 2 & 3, various marketing principles and my own personal experience. My experience includes 35 years of experience in private practice and teaching at 5 hospitals. I managed an already successful program in a hospital that did 1400 annual births. Over 10 years, we doubled the number of classes and registrants. Currently my position is the Perinatal Education Manager of the local service area at the largest HMO in the US. We have approx. 6,000 births annually. I have the pleasure to work with passionate leaders and have turned around a failing program that consisted of only 2 educators teaching 8-10 classes monthly. We have built a thriving model in our county and system employing 10 educators who teach a variety of 150 classes a month.
I have learned that it truly takes a village of partners and leaders who will support perinatal education and educators with passion, current knowledge and top notch teaching skills. I have learned how to obtain these necessary tools with persistent networking and promotion.
We know from the data in the Listening to Mothers survey and our own experience as professionals that women and their support persons develop knowledge and confidence by attending the prenatal classes and programs we offer.
In this workshop I will breakdown what I learned to avoid and what works.
- Track: Collaboration
- Presentation Level: Intermediate/Advanced
- Have a basic understanding of how to and who to network with
- Prepare to be make prenatal education part of the health care team
- Set a consistent, persistent plan of advertising
- List successful business practices
Confucius said “Choose a job you love, and you will never have to work a day in your life.” For more than 35 years she has passionately worked with childbearing women. Colleen is a Certified Childbirth, Lactation and Sex Educator. At Kaiser Permanente Orange County’s Anaheim and Irvine Medical Center’s she is the Perinatal Education manager and serves on the Family Violence Prevention Team where she piloted an (ACE’s) Adverse Childhood Experience’s project. Colleen is also a bereaved mother and leader of the Perinatal Bereavement Program and Empathy video project.
Colleen serves on the Board of Directors for the International Childbirth Education Association, Forever Footprints Perinatal Loss Organization and the Foundation for Peaceful Parenting.
Colleen’s passions are Jazz, the beach, her husband, family and Christian faith.